Hello, I'm a Creative Director, brand specialist and conceptual copywriter with 35 years' experience. In that time I have worked across pretty much every Marketing and Advertising discipline: B2C, B2B, Shopper marketing, Events, Experiential, always balancing creativity with real world commercial objectives.
I'm passionate about getting under the skin of a brand, understanding the challenges and motivations of the target audience and using these insights to inspire creative solutions that are effective, both for brand awareness and sales.
I enjoy the collaborative nature of multi-channel projects, working closely with strategists, creatives and activation teams to deliver the best results. My ability to communicate ideas is one of my key skills; I have mentored students at the School of Communication Arts and through the organisation She Says and also lead bespoke client workshops on tone of voice and creativity.