B2C: Chaplin & Cork's
Brief: To launch Chaplin & Cork's speciality cider so it's chosen alongside wine at looked forward to shared occasions and becomes a dinner party talking point.
Solution: We created a brand campaign 'Double the Character', highlighting the true story behind the brand (it was created in secret by two master cider makers, Bob Chaplin and Bob Cork and has won 10 cider awards) and its unique character. This launched in June 2015 with animated cinema ads shown at Luna outdoor screenings. We have also created a website and Twitter account with regular tweets from 'Chappers' and 'Corky' #chaplinandcorks
