B2C: Galaxy (RED)
Brief: Create a campaign to highlight Galaxy's partnership with (RED)*, using three celebrity brand ambassadors.
*a charity whose global fund aims to prevent the transmission of HIV from mothers to their babies.
Solution: Our three celebrity ambassadors each designed a Galaxy bar to be sold in aid of (RED). We developed POS material and a microsite, which followed their journeys to Ghana to see (RED)'s work for themselves.
