B2C: Glyndebourne Opera
Brief: Make new audiences aware of the unique Glyndebourne experience by immersing and involving them in all the Festival's original and out of the ordinary details.
Solution: We created "Be part of an extraordinary performance", highlighting the essential role the audience play in the Glyndebourne experience - dressing up, picnicking and taking time to enjoy their day. We also created a local version of the campaign that ran in local media.
Media: adrails, adgates, escalator panels, 6 sheets, ES magazine, Sunday Times, FT, Guardian, Mail on Sunday, Observer, Facebook, Twitter
