B2C: Morrisons Let's Grow
Brief: Re-invigorate Morrisons Let's Grow Gardening Scheme and show mums how much their kids get out of it.
Solution: To bring it to life, we created a series of lovable garden animal characters, voiced by real children. Robby and Rudy Robin fronted the campaign, adding personality at every touchpoint - point of sale displays, as collectibles in-store and the Let's Grow lessons.
