B2B: Pineapple bomb-proof Ryno launch

Pineapple specialises in making furniture for use in high risk settings like prisons.
Ryno is their flagship range of chairs. On the surface, they look practical, colourful and comfortable.
What is not so obvious is the range is indestructible and so strong, it comes with a lifetime guarantee. Even better, they are also 100% recyclable. Pineapple asked us to come up with some creative ways to bring these incredible features to life. We created short videos for their website and social platforms, which would lead people into the more detailed product story. The campaign was framed around the concept: 'We go further', because the idea for Ryno was developed in-house. Not only do they design and build everything in their range, their commitment to their customer is central to their brand.