B2C: Labrinth and Sennheiser
Project Noise Brief: Make Sennheiser a must-have for the 18-24 "headphone junkie" audience, who see it as a left-field choice.
Solution: We teamed up with Labrinth and created Project Noise, a sound experiment where Labrinth created a track made up of sounds uploaded by the public. The activity was concentrated in social and digital but activated through-the-line.
Wireless Brief: We were asked to launch Sennheiser's new LSP500 Pro Wireless System
Solution: We dramatised the freedom the LSP500 System gives you by putting it in remote locations with local 'crowds'.
