B2B: Nemetschek dTwin
Those in control of large property portfolios need to know their assets are performing. But when they’re making decisions that require thousands of dollars’ worth of investment, historical data just won’t do. Nemetschek dTwin is a digital twin platform that draws out all their key data in real time, creating a detailed, true-to-life picture of their entire estate. It means they know they know exactly where they can save money and optmise their portfolio. Nemetschek asked us to launch dTwin with a bold, attention grabbing campaign in digital and social channels.
But how to make a splash when you're a new voice in a busy market? By being different. We came up with the concept of 'floppy buildings' - buildings that aren't pulling their weight, which dTwin can help transform into fully optimised assets.
