B2B: WoodMac
Wood Mackenzie are at the forefront of global energy analytics, insight and consultation. They’re the people who enterprise businesses, governments and some of the world's largest consultant organisations turn to when they need to make big decisions regarding energy and renewable resources.
With a new identity going live, they needed a campaign to make it mean something their customers could identify with and take value from... avoiding the customary ads about scale and quantity of data. The campaign needed to be about seeing and understanding the nuances that actually make decisions happen in a fluctuating market.
Be WoodMac Sure, gave them a point of difference based on their well-earned reputation, putting their expertise on show in a hundred ways but always giving their customers a tangible, human reason to work with them.
